Digital tools: International thinking for small Business, Course 2
With the use of digital technologies we offer SMEs and artisans new opportunities for the design, planning and management of internationalization processes.
An innovative method of sharing knowledge
With our working method we are able to manage development activities to reach new markets and establish partnerships outside national borders, effectively selecting and using a mix of digital channels and tools that meet the characteristics and needs of different types of companies, products and / or services.
Every day new projects are realized, new initiatives are published
With our database of developing projects “INFOPROJECTS” we can quickly offer access to concrete opportunities for participation in tenders for tenders on international markets.
Not just marketing and digital communication
Structure of the training course and participation in the MarketPlace Akacha project:
The course includes a theoretical training phase lasting n. 4 hours and a personal Coaching, on demand, via Skype for the use of the “MarketPlace Akacha” system
The integrated training course will start according to the following deadlines:
Digital Strategies for the Internationalization of SMEs in 2019: Web and Brand Marketing How to correctly tackle Digital Marketing in 2019 with strategies to be chosen by our favorite audience. An educational path with examples and completed projects, accurate data and reflections on the creation and perception of our brand to our potential customers.
How to correctly deal with Digital Marketing to encourage the internationalization of your business in 2019 with strategies to be chosen by our favorite international audience.
A course with examples, accurate data and thoughts on the creation and perception of our brand to our international customers.
Recipients:
Designers, Craftsmen, Business Owners and Management, Entrepreneurs, SME Holders, Executives in the Public and Private Sectors, Project Management, PR, Marketing and Communication
Description:
Digital Marketing has been evolving for over 15/20 years. The way our customers look for information, products and services has changed substantially.To develop effective communication with potential international customers, the classic marketing mix or an advertisement in a printed magazine is no longer enough.
Evolution of digital tools offer new opportunities
The “Digital World” provides companies, of any size or sector, to present themselves in international markets directly and sincerely close to their customers, regardless of whether they are B2B or B2C targets.
offering the right information to the consumer helps to spread the knowledge of one’s brand, products & services
Traditional marketing has bombarded each of us every day with too much publicity of how much we really care, we have become so cold and less inclined to receive information that does not interest us at all.
How can we do without digital tools for our company?
Digital tools allow you to search for everything you want independently through smartphones, internet, WiFi, social media and increasingly efficient ways to connect to each other, also and above all for Business purposes:
What do web surfers really look for?
How do I build the correct perception of my Brand?
Do I turn my clients into active promoters of my work?
But what is the communication that captures my attention?
Do I choose a company rather than another?
Would my customers want to find information?
The way how to better communicate to my potential customers?
How to attract them and develop contact?
The work to be developed is remarkable in wanting to convey the clear and attractive corporate image, a more appropriate targeted and personal communication, the most effective promotion and the most important territorial presence:
Digital Marketing with the mix of Traditional Marketing
The aim is to reach international markets and target customers, not as quickly as possible but in a more personalized way by transmitting in a targeted way an authentic message, the Product and our Brand to those who are truly interested. Without losses or loss of budget, time and resources.
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PROGRAMM
SECTION1 (morning): about 3 hours
Business strategies and digital marketing
- Outbound Marketing vs. Inbound Marketing
- Inbound marketing communication
- The reality of digital businesses How does it work? Some examples
- The channels of digital marketing
Method and Tools of Digital Marketing
- A strategic plan is needed here
- Digital Tools
- The contents and the power of the message
- How we convert navigators into contacts
WORKSHOP: MarketingSmart system
- Create your Strategy
- the 3 fundamental Pillars
- the 5 Steps to follow
- Advice and errors to avoid
Questions and networking
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SECTION 2 (afternoon): about 3 hours
The Brand Identity
- What is a Brand really?
- Difference between Brand and Branding
- “Do” Branding
- The types of brands
Perception and Value of the Brand
- Brand Reputation
- Why is it important?
- The perception of the brand. Examples
- The most common mistakes
WORKSHOP: Build your Brand
- How to make an effective Brand
- 3 Fundamental pillars
- 6 Steps to follow
- Advice and errors to avoid
Conclusion, questions and networking
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The integrated training course will start according to the following deadlines:
DATE:
13. April 2019 sold-out
11. May 2019 sold-out
15. June 2019 registrations open
13. July 2019 registrations open
31. August 2019 registrations open
15. September 2019 registrations open
NR. MAXIMUM OF PARTICIPANTS: 15 PERSONS
LOCATION: “SPACE” Melide
PRICE: € 500.-
RESERVATION: karla@karladesign.org
TEL.: +41 78 885 34 98
LANGUAGE OF THE WORKSHOP: Italiano-English
SPEAKERs: Vincent Caci & Karla Chacon
ON THIS INTERNATIONAL DESIGN-NETWORK OF ARTISANS, DESIGNER, SMEs, COMPANIES AND START Ups, YOU WILL FIND A POSITIVE ENVIRONMENT FOR ECONOMIC DEVELOPMENT, YOU ARE WELCOME JOIN US.
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